Business Newsletters Are Not Out Of Style

If Your Company Does Not Have A Newsletter You May Be Missing Out

 Here's what the professionals have to say about business newsletters:

Perdue University Cooperative Extension: 

“Newsletters can serve a number of purposes.  They can create or increase awareness, provide basic information, or create a sense of stability and commitment for a project.”

Virginia Polytechnic Institute and State University:

“Twelve focus groups were held with 94 producers in Louisiana, Tennessee, and Virginia to discuss their preferred learning methods and what that means for Cooperative Extension program development and delivery….Fifty-two percent of the producers preferred newsletters as a learning method.”

Mississippi State University researchers regarding the owners of family forests:

“Top methods for informing landowners were consistent across the four state region and included:  newsletters (49%), pamphlets/brochures (44%), and letters (31%).”

In A World Of Large Corporations Newsletters Allow Smaller Firms To Be Competitive

Newsletters allow you to stay in contact with your best potential customer, the customer who’s appreciated you in the past.  They can also function as a friendly, non-threatening “brochure” when sent to customers or clients you may not have dealt with in the past but, would like to open up a relationship with.

Blogs and other forms of social media are important to the modern approach to advertisings but sometimes, "everything old is new again."